diff --git a/msgpush-module-push/msgpush-module-push-server/src/main/java/com/njcn/msgpush/module/push/service/retry/MessageRetryQueueServiceImpl.java b/msgpush-module-push/msgpush-module-push-server/src/main/java/com/njcn/msgpush/module/push/service/retry/MessageRetryQueueServiceImpl.java
index 9e371cf..05bc800 100644
--- a/msgpush-module-push/msgpush-module-push-server/src/main/java/com/njcn/msgpush/module/push/service/retry/MessageRetryQueueServiceImpl.java
+++ b/msgpush-module-push/msgpush-module-push-server/src/main/java/com/njcn/msgpush/module/push/service/retry/MessageRetryQueueServiceImpl.java
@@ -75,13 +75,15 @@ public class MessageRetryQueueServiceImpl extends ServiceImpl<MessageRetryQueueM
             retryRecord.setMessageId(message.getId());
             retryRecord.setChannel(message.getChannel());
             retryRecord.setReceiver(message.getReceiver());
-            retryRecord.setRetryCount(1);
+            boolean rateLimit = isRateLimit(message);
+            // I3:首次失败若是限流,普通失败计数从 0 起(限流不占普通次数预算);普通失败则从 1 起
+            retryRecord.setRetryCount(rateLimit ? 0 : 1);
             RetryStrategyConfigDO strategyConfig = retryStrategyConfigService.getStrategyConfig(message.getChannel());
             retryRecord.setMaxRetry(ObjectUtil.isNull(strategyConfig) ? DEFAULT_MAX_RETRY_COUNT : strategyConfig.getMaxRetryCount());
             retryRecord.setFirstFailTime(message.getSendTime());
             retryRecord.setLastRetryTime(message.getSendTime());
             retryRecord.setLastErrorMsg(message.getErrorMsg());
-            LocalDateTime nextRetryTime = calculateNextRetryTime(message.getChannel(), retryRecord.getRetryCount(), isRateLimit(message));
+            LocalDateTime nextRetryTime = calculateNextRetryTime(message.getChannel(), retryRecord.getRetryCount(), rateLimit);
             retryRecord.setNextRetryTime(nextRetryTime);
             retryRecord.setProcessStatus(PROCESS_STATUS_WAITING);
             retryRecord.setLockUntil(null);
@@ -97,11 +99,12 @@ public class MessageRetryQueueServiceImpl extends ServiceImpl<MessageRetryQueueM
     }
 
     private void applyRetryUpdate(MessageRecordDO message, MessageRetryQueueDO existing) {
-        int newRetryCount = existing.getRetryCount() + 1;
+        boolean rateLimit = isRateLimit(message);
+        // I3:限流重试冻结 retryCount(不消耗普通失败的次数预算),普通失败才累加
+        int newRetryCount = nextRetryCount(existing.getRetryCount(), rateLimit);
         existing.setLastRetryTime(message.getSendTime());
         existing.setLastErrorMsg(message.getErrorMsg());
 
-        boolean rateLimit = isRateLimit(message);
         boolean exhausted = rateLimit
                 ? isRateLimitExhausted(existing.getFirstFailTime(), LocalDateTime.now())
                 : newRetryCount >= existing.getMaxRetry();
@@ -127,6 +130,16 @@ public class MessageRetryQueueServiceImpl extends ServiceImpl<MessageRetryQueueM
         }
     }
 
+    /**
+     * 计算本次失败后队列记录的新 retryCount。
+     * I3:限流重试不计入次数预算 —— 限流时冻结(返回原值),普通失败时累加。
+     * 这样普通失败的 maxRetry 上限只统计普通失败,既不被限流重试撑爆提前 FINALFAILED,
+     * 也不会让普通失败借限流的 12h 兜底绕过次数上限。
+     */
+    static int nextRetryCount(int currentRetryCount, boolean rateLimit) {
+        return rateLimit ? currentRetryCount : currentRetryCount + 1;
+    }
+
     /** 限流类识别:仅当统一错误码为 RATE_LIMIT */
     static boolean isRateLimit(MessageRecordDO message) {
         return message != null && RATE_LIMIT_ERROR_CODE.equals(message.getErrorCode());
diff --git a/msgpush-module-push/msgpush-module-push-server/src/test/java/com/njcn/msgpush/module/push/service/retry/RetryDecisionLogicTest.java b/msgpush-module-push/msgpush-module-push-server/src/test/java/com/njcn/msgpush/module/push/service/retry/RetryDecisionLogicTest.java
index 0dff716..5d64de7 100644
--- a/msgpush-module-push/msgpush-module-push-server/src/test/java/com/njcn/msgpush/module/push/service/retry/RetryDecisionLogicTest.java
+++ b/msgpush-module-push/msgpush-module-push-server/src/test/java/com/njcn/msgpush/module/push/service/retry/RetryDecisionLogicTest.java
@@ -6,6 +6,7 @@ import org.junit.jupiter.api.Test;
 import java.time.Duration;
 import java.time.LocalDateTime;
 
+import static org.junit.jupiter.api.Assertions.assertEquals;
 import static org.junit.jupiter.api.Assertions.assertFalse;
 import static org.junit.jupiter.api.Assertions.assertTrue;
 
@@ -55,4 +56,24 @@ class RetryDecisionLogicTest {
         // rate-limit 分支在使用任何字段前就 return，故 new 裸实例可调；允许执行抖动 ±2s
         assertTrue(seconds >= 118 && seconds <= 122, "expected ~120s, got " + seconds);
     }
+
+    @Test
+    void nextRetryCount_rateLimitFreezes_normalIncrements() {
+        // 普通失败:累加,消耗次数预算
+        assertEquals(2, MessageRetryQueueServiceImpl.nextRetryCount(1, false));
+        // 限流失败:冻结,不消耗次数预算(靠 12h 兜底终止)
+        assertEquals(1, MessageRetryQueueServiceImpl.nextRetryCount(1, true));
+    }
+
+    @Test
+    void nextRetryCount_rateLimitRetriesDoNotConsumeNormalBudget() {
+        // I3 回归:首次普通失败后,连续多次限流重试不应吃掉普通失败的次数预算
+        int rc = 1;                                                  // 首次普通失败入队
+        rc = MessageRetryQueueServiceImpl.nextRetryCount(rc, true);  // 限流重试
+        rc = MessageRetryQueueServiceImpl.nextRetryCount(rc, true);  // 限流重试
+        rc = MessageRetryQueueServiceImpl.nextRetryCount(rc, true);  // 限流重试
+        assertEquals(1, rc, "限流重试不应增加普通失败计数");
+        rc = MessageRetryQueueServiceImpl.nextRetryCount(rc, false); // 第 2 次普通失败
+        assertEquals(2, rc, "普通失败才累加,且计数从未被限流污染");
+    }
 }